Palette
Designing a digital product that caters to home cooks and culinary enthusiasts, providing them with a seamless gamified experience to discover, learn, and cook recipes
ROLE
Product Designer
TOOLS
Figma, Figjam, Adobe Illustrator
DURATION
5 weeks
COLLABORATED WITH
Industry professionals
HOW MIGHT WE?
How might we enhance recipe discovery to create a dynamic and gamified culinary experience for all cooking enthusiasts?
SWOT ANALYSIS
Based on a brief competitor analysis, Big Oven was one of the biggest competitors for the product. I focused on creating an enhanced feature set that focuses on the problem and creating a product that was market-fit.
STRENGTHS
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Recipe inspiration
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Meal planner
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Leftovers recipes
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Follow Famous Food bloggers
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Ideas from friends
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Grocery checklist
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Upload handwritten-recipes and share
WEAKNESS
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Limited features in free model
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Subscription Model
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Paid features
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Monetization challenges like relying on ads for revenue
OPPORTUNITIES
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Personalized recipes based on lifestyle
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Linking grocery checklist with vendor - e.g. Instacart
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Tutorials to connect to other devices
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Diverse cuisines
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Offline Saving
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Changing food patterns and preferences
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Legibility of user-uploaded recipes
THREATS
PERSONA
JOURNEY MAP
PROPOSED SOLUTION
Recipe exploration based on themes
Interactive Hands-free recipe navigation
Mood cravings food deck
Play and earn
explore recipes
accessible cooking
cravings food deck
cook and earn
MOSCOW ANALYSIS
SITE MAP
USER FLOW
MOODBOARD
IDENTITY DESIGN
step by step, easy to follow cooking process
balance between some familiar, some intimidating ingredients
gently pouring precise ingredients into one another and creating a harmonious dish
is dynamic and gamified culinary experience, curated to inspire creativity, discover flavors from around the world, and master a diverse range of recipes. You can now elevate your cooking skills, earn rewards, and savor the joy of each culinary triumph with 'Palette' – your delightful journey into the heart of the kitchen
CONCEPT SKETCHING
WIREFRAMING
STYLE GUIDE
DESIGN
Onboarding
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Introducing different features of the app and understand key insights into what they want and what they find challenging.
Explore recipes
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Tailored recipe recommendations that match the users interests
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Users can explore varied substitute ingredients based on its availability or personal preferences
Texture Learning
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Allow users to study, understand, and compare the textures of various dishes, enabling them to enhance their skills and create meals that meet what they see.
Accessible Cooking
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Users can navigate through recipes, control cooking instructions, through simple voice commands, eliminating the need to touch their phones with messy hands.
Food Deck
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Shuffle the card deck to receive a randomly selected recipes based on their mood and transform this recipe selection process into a delightful experience
Gamified Cooking Spree
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Users earn badges by completing various cooking challenges, spin the wheel to earn more badges
Exploration Hub
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Users can access details on how to buy, cook and store a particular ingredient.
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Users can explore recipes centered around specific themes and events.
Food Dictionary
fin.