Ukiyo.
Designing a habit-forming meditation app based on the hooked model of Nir Eyal's book - Hooked: How to Build Habit-Forming Products, reflecting spatial, emotional, informational, and communicative issues
ROLE
Product Designer
TOOLS
Figma, Figjam, Miro, Adobe Illustrator
DURATION
5 weeks
COLLABORATED WITH
Industry professionals, Mental-Wellbeing Expert
We come across several moments in a day where we feel uneasy, stressed before entering any situation. eg. an interview, meeting or maybe just while driving
How might we encourage users to practice meditation to stay present at the moment with a sense of calm and clarity?
01
- Understand and Ideate
- Product Research
02
- Storyboard
- Kano Cards
- Moscow Method
03
- Validating through
Pretotyping Experiments
- User Feedback
04
- User Flows
- Wireframing
- Moodboarding
05
- Identity Design
- UI Stye guide
06
- UI Design
- Interactive Prototyping
- Usability Testing
UX ROADMAP
COMPETITOR ANALYSIS
Based on a brief competitor analysis, Headspace and Calm came out to be the biggest competitors for the product. I focused on creating an enhanced feature set that focuses on the problem and creating a product that was market-fit.
SOLUTION
Ukiyo is here to help you tackle with on the go moments in your life to keep you motivated, calm and focused
Practice on the go meditation techniques, based on analysing real time environment and suggesting meditation prompts
Mindful journaling enabling the user to reflect their day’s highlight.
Progress tracking to show how their mindful journey
Earn rewards after reaching certain milestones
Earn Reward
Be Mindful
Practice on-the-go meditation
Get Started
STORYBOARD
IMAGINING WITH PEERS
KANO CARDS
Incorporating the Kano Framework to help prioritize and categorize user needs and preferences.
MOSCOW METHOD
categorizing requirements or features into the following four groups, allowing to focus on delivering the most critical requirements first and make informed decisions about what can be deferred
VALIDATING RISKY ASSUMPTIONS
Users are looking for different techniques to practice meditation in various scenarios
At least 60% of users are seeking to meditate in 2 or more different scenarios.
YouTube Pretotyping + Fake Door
Introducing the #FindYourMomentAnywhere hashtag to allow users to show off Ukiyo's key features by using it whenever they meditate. Also, creating a 'How it works' video to gain sign-ups for personalized meditation suggestions through the fake landing page.
Users will appreciate the ability to set reminders and notifications to
encourage them and prompt them when to meditate.
70 % users will practice personalized meditations through Ukiyo's prompts notifications and reminders
Mechanical Turk
Send them a timely customized meditation nudge with a suitable technique based on their calendar schedule.
The app can provide a sense of calm and relaxation to users, even in a potentially distracting environment, after using the app
Mechanical Turk
At least 3 out of 5 of users will sense calm and relaxation after using Ukiyo's pilot services even in a potentially distracting environment.
Send them a daily journaling moment card and ask the users to record their day's highlights, if they feel calm and relaxed after meditating in a distracting environment.
PRETOTYPING EXPERIEMENTS
01 |
YOUTUBE PRETOTYPE + FAKE FRONT DOOR
Building a Youtube video + website + Instagram post = build brand awareness
Creating #findyourmomentanywhere to engage users
Promote Ukiyo's unique offerings, and drive traffic to the website
Help Ukiyo reach a broader audience and build a loyal following
Posted through
personal account
+
ukiyo account
Total Story Views
248 + 38
Video Views
49
Link Clicks
35
INSIGHTS
02 |
MECHANICAL TURK
presenting simplified versions of product features to gather user feedback and assess market demand
quick validation and iteration of basic features, reducing the risk of investing in a product that may not meet user needs or expectations.
STEP 1
GATHERING USER DATA
Sending personalized texts to learn more about their daily schedules
INSIGHTS
Users Participating
Meditated Everyday
Total Meditations practiced
9
4
96.42%
Pre-Meditation
Post-Meditation
EXIT SURVEY FOR POST-PILOT STUDY
01 |
How would you rate your overall experience participating with Ukiyo ?
02 |
What did you find the most and least helpful about participating in this beta version?
03 |
How was the communication of the app with you?
04 |
Were the instructions and procedures clear and easy to follow? If not, please explain
05 |
Do you have any suggestions for how we can improve the app in the future?
WHAT DID THE USERS SAY
Clear and transparent communication
100%
Liked the meditation techniques
Continue meditation
- If we could set dedicated times for reminder, would be great!
- Integrate with clock to set reminders for meditation
- Probably smart watch integration. Taking into consideration data
points about heart rate and O2 levels.
- Can add other resources like podcasts, articles
- Liked the personalized nods with each message.
PRETOTYPING RESULTS
At least 60% of users are seeking to meditate in 2 or more different scenarios.
56% of users are interested to meditate in 2 or more different scenarios.
70 % users will practice personalized meditations through Ukiyo's prompts notifications and reminders
96% users practice personalized meditations through Ukiyo's prompts notifications and reminders
At least 3 out of 5 of users will sense calm and relaxation after using Ukiyo's pilot services even in a potentially distracting environment.
5 out of 5 users felt sense of calm and relaxation after using Ukiyo's pilot services even in a potentially distracting environment.
USER FLOW
WIREFRAMING
IDENTITY DESIGN
Chaos, confusion, complexity
The circle represents wholeness, completion, balance and harmony
Ukiyo has its roots in Japanese Buddhism and refers to the fleeting, impermanent nature of life or also called as "floating world"
It is used to encourage users to find a sense of calm and presence in the midst of life's impermanence and constant changes.
STYLE GUIDE
HOW DOES THE APP WORK?
Ukiyo's Onboarding
Introducing the feature to the users
External Trigger
Preferences
Based on key factors of human psychology gain key insights into what the users enjoy and what they find challenging.
Set Your Schedule
The user can integrate and customize their calendar for prompt nudges before any event as well as to receive scenario based meditations.
Discover your moment
Different patterns and techniques to motivate the user to meditation to find their moment of breather.
Timely meditation depending on the event
On the go meditation
Analyzing the environment behavior and recommending varied meditation and mindfulness exercises
Community
Help users connect with other like-minded individuals, stay up-to-date on the latest trends and research in meditation, and provide a platform for sharing personal experiences and tips.
My Journey +
Daily Reflection Moment Cards
-
A progress route to track the user's meditation practice and show them how far they have come.
​
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Also enabling the user to take pleasure in capturing all the good that’s happening each day in a quick, concise sentence.
Rewards
Offering rewards for reaching certain milestones in their meditation practice, such discounts on nearby wellness centers enabling the user to form a wellness community
fin.