top of page
Gogiv
Conceptualizing the brand identity for Gogiv and composing a perfect balance between its user experience and visually stimulating user interface.
ROLE
UI-UX Designer
TOOLS
Adobe XD, Miro, Adobe Illustrator
DURATION
10 weeks
COLLABORATED WITH
UX Researchers, NGO staff,
Business Analysts
THE NEED
solve NGO's basic accounting needs so they can focus on their core objectives
connect humans with technology
build design language.
functional +
aesthetic interface
GOGIV AS A PERSON
CONFIDENT
but not bragging
DIRECT
but not blunt
OPEN
but not formal
HELPFUL
but not overbearing
SMART
but not stodgy
STAKEHOLDERS
PERSONA
Tanuja Mhatre
38 | NGO Accountant
GAINS
Tracking donors and their donations
Timely verification
PAINS
Tedious excel sheets
Tracking reminders of each donor
Searching for a specific transaction
Transfer previous records
MOTIVATION
Communicating with maximum donors
All records at one place
Quick recordings
Easy Edits
GOALS
Easy access to the donor details
Convenience at fingertips
Ashok Despande
44 | NGO Trustee
GAINS
Overviewing donations
Updating new projects
PAINS
Paper stacks
Updating excel sheets
Lack of direct overview
MOTIVATION
Easy comparison
Donor profiles and needs
All information at one place
GOALS
View total donations
Donor status
Report generation
MINDMAP
IDENTITY DESIGN
Universal | Community | Transparency | Reliable | Warmth
The heart expresses warmth, positivity and transparency which are carried out by the NGO's and demonstrates a personalized vibe
MAPPING USER EXPERIENCE
WHAT WORKED
- Profile page as it is not available in excel
- Quick add feature
- The use of type of currency indicators
SUGGESTIONS
- Intuitive layout as employees were not very
tech savvy.
- Filter option needs to be more versatile.
- A instant receipt generation.
- Would like to know which employee will be
responsible for the particular donor.
- Verification of added donation be handled,
what if it is a faulty donation?
WHATS HAPPENING
- Cautions about cash donation
- Need for Instant receipt generation to avoid delays
- Need for Instant donations, communications during festivals
- Struggle with excel
CONCERNS
- No delete option, as it might look fraudulent.
- Concerned about the security.
- Tax exemption generation.
INFORMATION ACHITECTURE
HOW DOES IT WORK?
Easily scannable, and any element of a list can be used to anchor and align list item content.
Dashboard consisting of graph curves, scales, and icons to make the stats screen look smooth and clean.
Donor details for communication actions placed for quick contacting the donor.
Clearly defined form
and convenient interface relying on simple and uncomplicated functions
Conveying important payment information in a clear and concise way specifying the individual elements
bottom of page