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Majestyk Apps.

Redesigning the companies website to bring the website up to speed with Majestyk Apps' evolving brand identity and expanding range of products and services leading to 15% increase in user engagement

ROLE

UI-UX Designer

TOOLS

Figma, Figjam, Google Analytics

DURATION

4 months

COLLABORATED WITH

Product Owners, Developers

OVERVIEW

Redesigning company website to reflect updated branding and offerings, focusing on attracting and engaging users. Modernizing design, updating content, and ensuring alignment with brand identity through primary user research. Collaborated with team to effectively communicate innovation and commitment to excellence, resulting in enhanced user resonance and engagement.

UX ROADMAP
01

Understand company structure

02

Market Analysis

03

Conduct User Interviews

04

Synthesize Interviews

05

Restructure SiteMap

06
07

Wireframing

Visual Design

08

Usability Testing

HEURISTICS EVALUATION

Performed heuristic evaluation to identify usability issues and assess the overall user experience of the website.

By conducting this evaluation, I aimed to pinpoint areas of improvement and provide actionable recommendations to enhance the website's usability, ultimately leading to improved user satisfaction and engagement.

Inconsistent layout
Content overload hindering user focus
Inconsistent visual design

    issues found     

Content repetition 
Vague information
05

stakeholder interviews

10

user interviews

15

usability testing

INTERVIEW INSIGHTS

  • Conducted user and stakeholder interviews to gather insights and understand needs

  • Identified key themes and pain points from research findings.

  Stakeholder Interview Insights  

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  User Interview Insights  

Identified issues highlighting areas for improvement in the website's content strategy, organization, and user experience to enhance overall effectiveness and engagement.

CONTENT AUDIT ANALYSIS
KEY FINDINGS
01

Ambiguity in understanding the hero title and graphic

02
Lack of KPI’s, metrics, leading to high drop-off rate
03

Static home page lacking intuitiveness, leading to boredom.

04

Simplify the content, outcomes of the projects

COMPETITORS ANALYSIS

To gain insights into current trends and best practices in the digital product studio industry, a comprehensive market analysis was conducted. This analysis involved researching competitors, exploring industry publications, and studying consumer behavior

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Testimonials

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Step by step storytelling of building the product (experience, bringing to life, outcome)

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Leading case studies with KPIs and statistics

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Bold Typography and Micro Animation

Clear indication of the clients wants/needs

RESTRUCTING THE SITE MAP

After conducting a thorough analysis of Majestyk Apps' existing website content, user feedback, and industry best practices, the site map was restructured to enhance usability, streamline navigation, and improve overall user experience.

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WIREFRAMING

The wireframes were meticulously crafted to address and eliminate the identified challenges, ensuring clarity and coherence throughout the design process. By removing ambiguity and refining the user interface elements, the wireframes provided a clear blueprint for the final website design

  • Focused on creating layouts that effectively communicated key performance indicators (KPIs) and delivered a clear message to users.

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  • Prioritized elements such as a prominent hero title that succinctly conveyed our value proposition, accompanied by supporting content that articulated what we do and how it benefits the user.

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  • By leading with KPIs, we ensured that users immediately understood the value of the product or service being offered, leading to improved engagement and conversion rates.

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  • Optimized the layout to guide users through the most important information, making it easy for them to navigate and find what they need quickly and efficiently.

DESIGN
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TAKEAWAYS

  • Redesigning Majestyk Apps' website taught me the importance of deep user understanding.

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  • Conducting in-depth user interviews revealed crucial insights into their needs, ensuring the website resonated with its audience.

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  • Simplifying the design while maintaining alignment with the brand’s essence was vital.

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  • This experience reinforced the value of empathy in design and the necessity of capturing a brand’s core in every element

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