Freshpet.
A complete journey for pet planners from finding the right companion for them to understanding the pet breed and its behavioral traits and care requirements.
ROLE
Product Designer
TOOLS
Figma, Figjam, Miro,
Adobe Illustrator, Adobe XD
DURATION
4 weeks
COLLABORATED WITH
Industry professionals, Pet Parents
how might we make the purchasing experience of FreshPet engaging to increase sales ?
Users are unaware of pet care requirements so,
SOLUTION
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find suitable breed
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learning fun and engaging
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interactive learning game
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understand pets behavioral pattern
COMPETITORS ANALYSIS
Based on a brief competitor analysis, Purina and Cesar came out to be the biggest competitors for the product. I focused on creating an enhanced feature set that focuses on the problem and creating a product that was market-fit.
EMAPTHY MAP
Says
Does
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Where do I start?
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How do I get appropriate information?
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How do I know which is the best-suited dog for me?
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How to take care of the dog?
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What products are required for them?
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How do I understand their moods and behavior?
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How do know about the total cost needed for this process?
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Research and gather all the information available
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Talk to people/ shelters
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Research about what pet is suitable
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Manage finances
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Visit shelter
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Try to figure out on planning things to do
Thinks
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Excited for companionship
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Pocket Friendly
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How to cope with the new responsibility
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How to find the perfect pet
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How will I get started
Feels
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Excited, Passionately caring
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Overwhelmed by the information collected
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Curious about learning
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Plan on subscription to save money later
USER PERSONA
Ashley,
32, Cinematographer
Goals
Motivation
Tasks
Pain Points
USER FLOW
STORYBOARD
Ava and Vidi want to get a dog, but have no clue on how to take care of one and which dog will be appropriate for them
Ava and Vidi have to answer a series of questions about their lifestyle, personality, behaviour
Ava comes back to the app to learn more about Bruno’s breed and pet-care requirements
FreshPet’s recommended to do list of the required products which would help Ava and Vidi make Bruno feel home
The input fed by them helps the app to find a match perfect for them and displays a few breed options for them to select from.
FreshPet provides them with a Welcome Kit and Ava and Vidi can earn additional discounts and coupons as treats by playing a quick game.
CONCEPT SKETCHING
User Dashboard includes different categories to improve pet journey
Suitable Pet Recommendation as per preferences/behavior
Chips to filter out moods and slider to scale the mood level
Daily tasks to earn rewards
HOW DOES IT WORK?
Freshpet's Onboarding
Introducing the feature to the users
Your Pet's Homepage
The user can select through the various features available on the home page to help them understand their pet better
Behavioral Quiz
The user will be asked to answer a few questions and based on key factors of human psychology and their behavioral traits an appropriate pet breed will be suggested
Pet Planning Checklist
To help pet planners/ owners with a recommended list for pre-planning and managing pet requirements
Pet Mood
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To boost pets mood and learn how to do so, the user can select and scale their pet's mood and scan their pet to find solutions to enhance its mood.
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These results include various easy activities which can be used as an immediate fix and provide comfort to their pet
Play & Earn
To enhance the purchasing experience and engage the users and motivate them to earn more rewards, they can participate in daily bonus tasks to earn various coupons and discounts.
fin.